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English
Description
"A bridge-burning, riotous memoir by a top PR operative in Washington who exposes the secrets of the $129-billion industry that controls so much of what we see and hear in the media-from a man who used to pull the strings, and who is now pulling back the curtain. After nearly two decades in the Washington PR business, Elwood wants to come clean, by exposing the dark underbelly of the very industry that's made him so successful. The first step is revealing...
Author
Language
English
Description
"Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions....
Author
Language
English
Description
"There's no shortage of negotiation books that advise you to "get to yes," urge you to "never split the difference," and push you to "ask for more." But these one-size-fits-all negotiation techniques disregard the reality of our complex, multifaceted, multicultural world, where snap judgements are made based on perceived differences. When bias lies behind every negotiation, the only constant is you. Learn to leverage who you are-and gain the upperhand....
Author
Language
English
Description
"A universal story about speaking, listening and being heard. Margot loves space. Astronauts, the stars, and especially the moon landing. So she can't understand why all of her attempts to communicate her passion fall on disinterested ears. Her mom is patient but distracted; her classmates would rather play kickball; and her teacher just wants her to focus and pay attention in class. Even so, Margot wishes she never had to talk about anything but...